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International Press Event Linesheet | Forever Unique

Following on from my development of the Brand Profile, I was requested by the PR team to create a linesheet for an upcoming international press event in a similar creative style and format to the Brand Profile template. I worked collaboratively with the PR team to select garments which would suit the audience at the press event, from retailers to customers, in order to enhance the likelihood of sales and sponsorships for the Forever Unique brand. After building the initial title page and linesheet page templates using the signature Forever Unique branding, I carefully selected garments based on style and colour similarity to merchandise. Merchandising the styles meant that the pages would flow well and the garments would be complimentary against each other, increasing the attractive visual appearance of the linesheet overall. Editing and ensuring that everything is aligned correctly is a really important part of putting together a linesheet or lookbook, so as with the Vow Bridal Atlanta Apparel Market linesheet that I had previously created, I spent a lot of time cross-referencing product codes to style images to ensure that no mistakes had been made. This process was a lot quicker in this case however, as the Idonea Press linesheet only consisted of 7 pages in total while the Atlanta Apparel linesheet was about 20. I have found that I really enjoy the process of creating linesheets which is unusual for me as the technique is very precise and the approach quite logical, while I am usually drawn more to expressive creativity. I recently saw an internship advertised for a linesheet creator at a brand I am unfamiliar with, which is interesting as I hadn't realised there was such a need within a business for such a specific role as this.