Monday, 29 April 2019
Gantt Chart: Week Commencing 29th April
Sunday, 28 April 2019
Weekly Reflection: Week Commencing 22nd April
The last week has felt very rushed and very stressful! Not usually the type to get too stressed over things, I've actually been struggling to sleep and feeling very overwhelmed at times. Nevertheless, I've made huge achievements this week by printing my lookbook and finalising the majority of my Event Plan. I'm so happy with my lookbook, which arrived so quickly from the company I outsourced it to named The Newspaper Club. I managed extremely successfully to stick to my original Gantt chart this week, which I'm pleased about because I know I'm running out of time to find a contingency if I am not able to meet my own very high expectations. The end is insight and I don't know whether to laugh or cry! :)
Monday 22nd April
Today was a very long day! I spent 12 hours in the library getting my lookbook content finalised. This part took slightly longer than first anticipated but it wasn't an issue as I had deliberately allowed contingency time. I then took the time to print it and proofread, marking all errors which would need to be completed tomorrow.
Tuesday 23rd April
In the morning I made corrections to all of the errors and adjustments in my lookbook before submitting it to be printed through an external company. Then I caught up with my project management by creating this week's Gantt chart a little bit later than usual and catching up on the weekly reflection entry from last week. In the afternoon I began my event plan by starting with the Event Concept section. I've been feeling really worried about the fact I am starting my Event Plan so late but I genuinely haven't had any free time prior to this to begin it.
Wednesday 24th April
Today I completed the Concept section of my event plan, which included the last half of my event concept overview, the guest list, a guest pyramid and the consumer profiles for the target audience of the launch event. I know I am going to have to work myself too hard these next couple of weeks which is worrying me a little bit but unfortunately it is going to have to be done in order to complete everything I've set out to do.
Thursday 25th April
Wednesday 24th April
Today I completed the Concept section of my event plan, which included the last half of my event concept overview, the guest list, a guest pyramid and the consumer profiles for the target audience of the launch event. I know I am going to have to work myself too hard these next couple of weeks which is worrying me a little bit but unfortunately it is going to have to be done in order to complete everything I've set out to do.
Thursday 25th April
Today I began part two of my Event Plan, the promotional strategy. I have written several media storyline ideas which I imagine the press would run with around the time period of my event, as well as written a press release which will inform them prior to the launch day. I have decided to name my event 'Meet the One'. Tired but trying to maintain this momentum!
Friday 26th April
Today I revisited the press release to proof read and edit before designing the external promotional elements of my event which I anticipate passersby and guests will stop to share on social media and be curious enough to enter the store and event. I also formulated a social media strategy for the event and launch which involves certain influencers being gifted Marks and Spencer One and sharing through their social channels throughout the launch period of the label. I also planned ahead (albeit a little bit more last minute than I would have liked) by ordering the physical elements of my invitation and packaging which I will submit physically to Charlie and Guy. I ordered these on Etsy and they should all arrive next week!
Saturday 27th April
I'm writing this from the library at 11:42pm where I am slowly experiencing the feeling of my brain turning to mush. Just getting this diary entry ticked off and then I can finally go home. I'm working hard to stay on track with my weekly Gantt chart as at this point there isn't really any other solution - since there's almost no time left of the project to use as a contingency! Today has been a productive day; I have created several internal advertising leaflets to promote my launch event in-store and constructed the justification and scheduling of my influencer marketing strategy before, during and after the introductory Marks and Spencer One event. Tomorrow I still need to design the Guerrilla-style external advertising for the promotion of the event on the outside of the Marble Arch building (I'm having creative block with this), design a public facing leaflet informing about the British Fashion Council panel discussion, design a tote bag and its contents to act as an event goodie bag and write up the descriptions and justifications for my internal promotional leaflets in support of my Event Plan. It all feels achievable but will need to be managed around a seven hour shift at work.
Friday 26th April
Today I revisited the press release to proof read and edit before designing the external promotional elements of my event which I anticipate passersby and guests will stop to share on social media and be curious enough to enter the store and event. I also formulated a social media strategy for the event and launch which involves certain influencers being gifted Marks and Spencer One and sharing through their social channels throughout the launch period of the label. I also planned ahead (albeit a little bit more last minute than I would have liked) by ordering the physical elements of my invitation and packaging which I will submit physically to Charlie and Guy. I ordered these on Etsy and they should all arrive next week!
Saturday 27th April
I'm writing this from the library at 11:42pm where I am slowly experiencing the feeling of my brain turning to mush. Just getting this diary entry ticked off and then I can finally go home. I'm working hard to stay on track with my weekly Gantt chart as at this point there isn't really any other solution - since there's almost no time left of the project to use as a contingency! Today has been a productive day; I have created several internal advertising leaflets to promote my launch event in-store and constructed the justification and scheduling of my influencer marketing strategy before, during and after the introductory Marks and Spencer One event. Tomorrow I still need to design the Guerrilla-style external advertising for the promotion of the event on the outside of the Marble Arch building (I'm having creative block with this), design a public facing leaflet informing about the British Fashion Council panel discussion, design a tote bag and its contents to act as an event goodie bag and write up the descriptions and justifications for my internal promotional leaflets in support of my Event Plan. It all feels achievable but will need to be managed around a seven hour shift at work.
Tuesday, 23 April 2019
Gantt Chart: Week Commencing 22nd April
This week the Marketing-Communications Plan remained at the forefront of my work as I got on with finalising, proofing and printing. I feel that my expectations this week for the amount of progress I would make went well as I fully expected that the printing process would be a long and draining one. I delayed my initial expectations for printing the marketing plan as I found that I needed an extra day to finalise all of the content and I knew it was important not to rush the proofing stage.
I also was careful to ensure that I factored in the busy Easter Bank Holiday weekend which meant I'd be working more part-time hours in my job too. I finally feel like I've achieved something in this project now that the marketing report is printed and ticked off but I know I still have a long way to go. I wish I had had more time to dedicate to the rest of my project elements but unfortunately that isn't possible now! I plan to spend approximately one week completing my next three elements. Creating the lookbook is a priority as I will need to factor in time to have it printed externally. This takes 2-5 working days to arrive. Early next week I will ensure that I proof read the entire document efficiently just as I did with the marketing-communications plan by printing it and going through it with a fine tooth comb. I'm really looking forward to receiving my final lookbook newspaper.
I also was careful to ensure that I factored in the busy Easter Bank Holiday weekend which meant I'd be working more part-time hours in my job too. I finally feel like I've achieved something in this project now that the marketing report is printed and ticked off but I know I still have a long way to go. I wish I had had more time to dedicate to the rest of my project elements but unfortunately that isn't possible now! I plan to spend approximately one week completing my next three elements. Creating the lookbook is a priority as I will need to factor in time to have it printed externally. This takes 2-5 working days to arrive. Early next week I will ensure that I proof read the entire document efficiently just as I did with the marketing-communications plan by printing it and going through it with a fine tooth comb. I'm really looking forward to receiving my final lookbook newspaper.
Monday, 22 April 2019
Diary Entries: Week Commencing 15th April
Monday 15th April
On Monday I continued to lay out my marketing-communications report. Then I printed the full report in the library to get a feel for the document as a final, physical version and identified all errors, typos and adjustments which need to be made before it goes to print. Printing the report for proofing was a very useful task which I intend to repeat for all other documents created during my Final Major Project.
Wednesday 17th April
Today I completed my marketing report by adding the final touches, the influencer marketing strategy and the final budget performance for the overall campaign. Then I began to lay out my lookbook ahead of sending it to print, ensuring I leave enough time for any contingency if the company I am outsourcing the printing from make any errors the first time round.
Thursday 18th April
Today I went to the print bureau to get my marketing-communications plan printed, before continuing with the layout and design of my lookbook. Printing the marketing-communications plan took a lot longer than I expected, even though I always expect this process to be a lengthy one. I was happy to finally have this part of my FMP ticked off.
Friday 19th April
Today I continued to work on my lookbook, before enjoying a bit of sun for the bank holiday prior to a full weekend working in my part-time job.
Sunday 21st April
Today, after a long day at work, I went to the library to continue laying out my lookbook. I made great progress on it despite being exhausted and hope to complete it tomorrow on Monday 22nd April before sending it off to be printed via at outsourced company.
Friday 19th April
Today I continued to work on my lookbook, before enjoying a bit of sun for the bank holiday prior to a full weekend working in my part-time job.
Sunday 21st April
Today, after a long day at work, I went to the library to continue laying out my lookbook. I made great progress on it despite being exhausted and hope to complete it tomorrow on Monday 22nd April before sending it off to be printed via at outsourced company.
Sunday, 14 April 2019
Gantt Chart: Week Commencing 15th April
Monday 8th April
On Monday I created my advertising content by designing London underground, bus and taxi advertisements, before working on the logistics and costings of these aspects by creating a spreadsheet with all the necessary information.
Tuesday 9th April
On Tuesday I reorganised my research file by creating new sections which are cohesive with the sections of my weekly and whole project Gantt chart, in order to best demonstrate how I have stayed on task and met the criteria throughout this project.
Wednesday 10th April
Today I caught up with my research file by printing, annotating and finding links between my tasks and the project management criteria. While this doesn't sound like such a big task, it is certainly very time consuming yet a necessary task which I need to make more time for over the coming weeks. After that, I created the PR schedules for gifting to both Holly Willoughby and HRH Catherine, The Duchess of Cambridge towards my PR strategy within the marketing-communications plan.
Thursday 11th April
Today I finished creating all of my external advertising designs and completed the costings, reach and footfall breakdown to go in my marketing-communications plan. Creating mock-ups on Photoshop is something I really enjoy and was a welcome break from numbers and tables. I also put together my media list for the PR strategy, identifying media contacts who will receive my campaign launch press release ahead of the Marks and Spencer One launch.
Friday 12th April
On Friday I wrote the press release. This is the first large writing piece I have done for the project and I was happy to be doing something a bit different yet familiar to me and comfortable to my strengths. After that, I designed the Metro cover wrap mock-up for my marketing-communications plan.
Saturday 13th April
Today I constructed the schedule for my Marks and Spencer One Instagram posts during the launch week from 14th to 20th April 2020. I then designed a selection of the social media posts to place within my marketing-communications plan.
Sunday 14th April
On Sunday I laid out my marketing report - a task which took all day! I have been careful to consider the type of paper, bleed, margins and costings of the layout as I intend to print my marketing-communications plan. I also reflected on my weekly progress based on the Gantt Chart I originally created before creating a new Gantt chart for this week.
Today I caught up with my research file by printing, annotating and finding links between my tasks and the project management criteria. While this doesn't sound like such a big task, it is certainly very time consuming yet a necessary task which I need to make more time for over the coming weeks. After that, I created the PR schedules for gifting to both Holly Willoughby and HRH Catherine, The Duchess of Cambridge towards my PR strategy within the marketing-communications plan.
Thursday 11th April
Today I finished creating all of my external advertising designs and completed the costings, reach and footfall breakdown to go in my marketing-communications plan. Creating mock-ups on Photoshop is something I really enjoy and was a welcome break from numbers and tables. I also put together my media list for the PR strategy, identifying media contacts who will receive my campaign launch press release ahead of the Marks and Spencer One launch.
Friday 12th April
On Friday I wrote the press release. This is the first large writing piece I have done for the project and I was happy to be doing something a bit different yet familiar to me and comfortable to my strengths. After that, I designed the Metro cover wrap mock-up for my marketing-communications plan.
Saturday 13th April
Today I constructed the schedule for my Marks and Spencer One Instagram posts during the launch week from 14th to 20th April 2020. I then designed a selection of the social media posts to place within my marketing-communications plan.
Sunday 14th April
On Sunday I laid out my marketing report - a task which took all day! I have been careful to consider the type of paper, bleed, margins and costings of the layout as I intend to print my marketing-communications plan. I also reflected on my weekly progress based on the Gantt Chart I originally created before creating a new Gantt chart for this week.
Sunday, 7 April 2019
Gantt Chart: Week Commencing 8th April
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