On Monday I created my advertising content by designing London underground, bus and taxi advertisements, before working on the logistics and costings of these aspects by creating a spreadsheet with all the necessary information.
Tuesday 9th April
On Tuesday I reorganised my research file by creating new sections which are cohesive with the sections of my weekly and whole project Gantt chart, in order to best demonstrate how I have stayed on task and met the criteria throughout this project.
Wednesday 10th April
Today I caught up with my research file by printing, annotating and finding links between my tasks and the project management criteria. While this doesn't sound like such a big task, it is certainly very time consuming yet a necessary task which I need to make more time for over the coming weeks. After that, I created the PR schedules for gifting to both Holly Willoughby and HRH Catherine, The Duchess of Cambridge towards my PR strategy within the marketing-communications plan.
Thursday 11th April
Today I finished creating all of my external advertising designs and completed the costings, reach and footfall breakdown to go in my marketing-communications plan. Creating mock-ups on Photoshop is something I really enjoy and was a welcome break from numbers and tables. I also put together my media list for the PR strategy, identifying media contacts who will receive my campaign launch press release ahead of the Marks and Spencer One launch.
Friday 12th April
On Friday I wrote the press release. This is the first large writing piece I have done for the project and I was happy to be doing something a bit different yet familiar to me and comfortable to my strengths. After that, I designed the Metro cover wrap mock-up for my marketing-communications plan.
Saturday 13th April
Today I constructed the schedule for my Marks and Spencer One Instagram posts during the launch week from 14th to 20th April 2020. I then designed a selection of the social media posts to place within my marketing-communications plan.
Sunday 14th April
On Sunday I laid out my marketing report - a task which took all day! I have been careful to consider the type of paper, bleed, margins and costings of the layout as I intend to print my marketing-communications plan. I also reflected on my weekly progress based on the Gantt Chart I originally created before creating a new Gantt chart for this week.
Today I caught up with my research file by printing, annotating and finding links between my tasks and the project management criteria. While this doesn't sound like such a big task, it is certainly very time consuming yet a necessary task which I need to make more time for over the coming weeks. After that, I created the PR schedules for gifting to both Holly Willoughby and HRH Catherine, The Duchess of Cambridge towards my PR strategy within the marketing-communications plan.
Thursday 11th April
Today I finished creating all of my external advertising designs and completed the costings, reach and footfall breakdown to go in my marketing-communications plan. Creating mock-ups on Photoshop is something I really enjoy and was a welcome break from numbers and tables. I also put together my media list for the PR strategy, identifying media contacts who will receive my campaign launch press release ahead of the Marks and Spencer One launch.
Friday 12th April
On Friday I wrote the press release. This is the first large writing piece I have done for the project and I was happy to be doing something a bit different yet familiar to me and comfortable to my strengths. After that, I designed the Metro cover wrap mock-up for my marketing-communications plan.
Saturday 13th April
Today I constructed the schedule for my Marks and Spencer One Instagram posts during the launch week from 14th to 20th April 2020. I then designed a selection of the social media posts to place within my marketing-communications plan.
Sunday 14th April
On Sunday I laid out my marketing report - a task which took all day! I have been careful to consider the type of paper, bleed, margins and costings of the layout as I intend to print my marketing-communications plan. I also reflected on my weekly progress based on the Gantt Chart I originally created before creating a new Gantt chart for this week.
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