Today was a very long day! I spent 12 hours in the library getting my lookbook content finalised. This part took slightly longer than first anticipated but it wasn't an issue as I had deliberately allowed contingency time. I then took the time to print it and proofread, marking all errors which would need to be completed tomorrow.
Tuesday 23rd April
In the morning I made corrections to all of the errors and adjustments in my lookbook before submitting it to be printed through an external company. Then I caught up with my project management by creating this week's Gantt chart a little bit later than usual and catching up on the weekly reflection entry from last week. In the afternoon I began my event plan by starting with the Event Concept section. I've been feeling really worried about the fact I am starting my Event Plan so late but I genuinely haven't had any free time prior to this to begin it.
Wednesday 24th April
Today I completed the Concept section of my event plan, which included the last half of my event concept overview, the guest list, a guest pyramid and the consumer profiles for the target audience of the launch event. I know I am going to have to work myself too hard these next couple of weeks which is worrying me a little bit but unfortunately it is going to have to be done in order to complete everything I've set out to do.
Thursday 25th April
Wednesday 24th April
Today I completed the Concept section of my event plan, which included the last half of my event concept overview, the guest list, a guest pyramid and the consumer profiles for the target audience of the launch event. I know I am going to have to work myself too hard these next couple of weeks which is worrying me a little bit but unfortunately it is going to have to be done in order to complete everything I've set out to do.
Thursday 25th April
Today I began part two of my Event Plan, the promotional strategy. I have written several media storyline ideas which I imagine the press would run with around the time period of my event, as well as written a press release which will inform them prior to the launch day. I have decided to name my event 'Meet the One'. Tired but trying to maintain this momentum!
Friday 26th April
Today I revisited the press release to proof read and edit before designing the external promotional elements of my event which I anticipate passersby and guests will stop to share on social media and be curious enough to enter the store and event. I also formulated a social media strategy for the event and launch which involves certain influencers being gifted Marks and Spencer One and sharing through their social channels throughout the launch period of the label. I also planned ahead (albeit a little bit more last minute than I would have liked) by ordering the physical elements of my invitation and packaging which I will submit physically to Charlie and Guy. I ordered these on Etsy and they should all arrive next week!
Saturday 27th April
I'm writing this from the library at 11:42pm where I am slowly experiencing the feeling of my brain turning to mush. Just getting this diary entry ticked off and then I can finally go home. I'm working hard to stay on track with my weekly Gantt chart as at this point there isn't really any other solution - since there's almost no time left of the project to use as a contingency! Today has been a productive day; I have created several internal advertising leaflets to promote my launch event in-store and constructed the justification and scheduling of my influencer marketing strategy before, during and after the introductory Marks and Spencer One event. Tomorrow I still need to design the Guerrilla-style external advertising for the promotion of the event on the outside of the Marble Arch building (I'm having creative block with this), design a public facing leaflet informing about the British Fashion Council panel discussion, design a tote bag and its contents to act as an event goodie bag and write up the descriptions and justifications for my internal promotional leaflets in support of my Event Plan. It all feels achievable but will need to be managed around a seven hour shift at work.
Friday 26th April
Today I revisited the press release to proof read and edit before designing the external promotional elements of my event which I anticipate passersby and guests will stop to share on social media and be curious enough to enter the store and event. I also formulated a social media strategy for the event and launch which involves certain influencers being gifted Marks and Spencer One and sharing through their social channels throughout the launch period of the label. I also planned ahead (albeit a little bit more last minute than I would have liked) by ordering the physical elements of my invitation and packaging which I will submit physically to Charlie and Guy. I ordered these on Etsy and they should all arrive next week!
Saturday 27th April
I'm writing this from the library at 11:42pm where I am slowly experiencing the feeling of my brain turning to mush. Just getting this diary entry ticked off and then I can finally go home. I'm working hard to stay on track with my weekly Gantt chart as at this point there isn't really any other solution - since there's almost no time left of the project to use as a contingency! Today has been a productive day; I have created several internal advertising leaflets to promote my launch event in-store and constructed the justification and scheduling of my influencer marketing strategy before, during and after the introductory Marks and Spencer One event. Tomorrow I still need to design the Guerrilla-style external advertising for the promotion of the event on the outside of the Marble Arch building (I'm having creative block with this), design a public facing leaflet informing about the British Fashion Council panel discussion, design a tote bag and its contents to act as an event goodie bag and write up the descriptions and justifications for my internal promotional leaflets in support of my Event Plan. It all feels achievable but will need to be managed around a seven hour shift at work.
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