I was interested to hear about Pantone's announcement of the 'colour of 2017'. I'd never heard about this before so I did some research into previous colours as I was intrigued to see how the colour reflected the hopes, perceptions and trends of the year! I think the symbolism of green to represent new life, growth and revitalisation definitely represents the general consensus of the nation to take a positive approach to the next year ahead, given the political tensions and changes that have taken place this year.
After the UK economy crashed into recession in 2008, the colour of the year 2009 was declared to be 'Mimosa', a bright shade of yellow which was described as 'expressing hope and reassurance in a climate of change' which certainly suggests the importance of colour and in turn, fashion and the arts, in representing societal changes.
2016, a year synonymous with controversy and political upheaval, was associated with the colours 'rose quartz and serenity'. The colours denote mindfulness and calmness which is definitely an interesting juxtaposition to the way that events unfolded in such a mass-media frenzy. It's interesting that trend forecasters likely anticipated the high-intensity of emotions due in 2016 and this factor may have lead to the selection of the colour.
http://www.pantone.com/color-of-the-year-2017
http://www.pantone.com/color-of-the-year-2016
http://www.pantone.com/color-of-the-year-2009
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