In April, the political sphere yet again shifted as Theresa May announced a snap general election. Putting my political beliefs aside, I do believe that the idea that British citizens can once again make their voices heard and rally together to unite for a cause will be valuable for morale - even if that is only a temporary side effect until the cracks begin to show. The current political climate reminds me a lot of my developed trend for the Fashion Industry 2 module, titled 'BREAKING NEWS'.
Having constructed a brand with British heritage centred at the core of its values in the Strategic Fashion Communications module, I have been thinking a lot about what it means to be a British brand in the post-Brexit era. On the one hand, brands like Burberry, Mulberry and Barbour may seem more exclusive to an outside world but this may also be detrimental, isolating them from trade and damaging their desirable reputations. The effects of Brexit still remain to be seen in the long-term, so for the time being I can only critically evaluate the hypothesise and the speculation churned out from political bodies nationally and internationally.
I made a great deal of progress in terms of placement hunting this month, with two interviews lined up and four-week position accepted just in the last week. I'm glad to finally be getting the hang of the application process, although I have a lot of interview preparation to get underway with. I've found that the video CV I created in the Brand Me assignment last term has gone down well and I am considering remaking an updated version over summer as my skill set and experience will have hopefully grown a lot by then!
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