My second week was much more repetitive than the first and I haven't felt quite so optimistic about the distribution of my responsibilities because the tasks I've been given have been slightly more mundane. A large majority of my week was spent resizing images to be posted in the correct dimensions on the Forever Unique social media platforms. I've realised that even though I thought I was quite proficient in Photoshop, having self-taught myself everything I know means that my technique sometimes isn't quite right or isn't the most efficient method. For this reason alone, doing basic tasks like resizing images has been really valuable in cementing simple Photoshop techniques. I've also learnt the best methods to recolour backgrounds for images which will be used on the transactional website.
I created a few quotes to be used on the Instagram page this week under the instruction of the PR & Marketing team. Quotes are regularly uploaded to the page which suit the brand values of the brand, which consist of glamour, girl-power and accessibility. I created the quotes with ready-made templates to support me so that they would be consistent although I'm not especially happy with how these initial ones turned out because I was instructed to experiment with a pink background and I don't especially think this looks good on the Instagram feed.
I also created some e-flyers to be dispatched by email for the international wholesale side of the business. Again, I used a template to create these so all I was really required to do was insert an image and reposition the text to fit well around the model. I know I'm capable of creating much more impressive things and taking on greater responsibility in terms of digital design so it is a bit frustrating to be set tasks well below my capability level. A positive in this is that it's definitely become much more clear to me how much I enjoy layout and digital design because I wish I could spend more time doing much more challenging things!
On the flip-side, I took on a task (or rather, a task was pushed upon me) this week that I felt completely unqualified to do! I spent two days this week working shooting new images for the website's AW17 collection. While I did mostly assist on the shoot, I was left to my own devices for last half of the final day and I was t e r r i f i e d. The hair and make-up team were quite unprofessional and not especially focussed on the task at hand, and since the weather has been so unbearably hot we were all feeling quite frazzled. I was so anxious about not doing a good job because I know that ultimately the standard of the images shot does come down to the stylist whether the rest of the shoot team are really pulling their weight or not. I was extremely thankful for my prior experience on photoshoots in the past two years at uni because I at least knew to look for the obvious errors like visible knicker-lines, hanger straps sticking out or visible tags etc. although this was undermined by the heat which caused the model's hair to frizz and make-up to melt off by this late stage in the shoot! I did my best and I can only hope that the images will be up to everyone else's standards. I'm still really conscious about making a good impression and proving myself; even though I feel like I'm under-qualified to do a task like that, I suppose I was chosen for the job for a reason.
My second week was much more repetitive than the first and I haven't felt quite so optimistic about the distribution of my responsibilities because the tasks I've been given have been slightly more mundane. A large majority of my week was spent resizing images to be posted in the correct dimensions on the Forever Unique social media platforms. I've realised that even though I thought I was quite proficient in Photoshop, having self-taught myself everything I know means that my technique sometimes isn't quite right or isn't the most efficient method. For this reason alone, doing basic tasks like resizing images has been really valuable in cementing simple Photoshop techniques. I've also learnt the best methods to recolour backgrounds for images which will be used on the transactional website.
I created a few quotes to be used on the Instagram page this week under the instruction of the PR & Marketing team. Quotes are regularly uploaded to the page which suit the brand values of the brand, which consist of glamour, girl-power and accessibility. I created the quotes with ready-made templates to support me so that they would be consistent although I'm not especially happy with how these initial ones turned out because I was instructed to experiment with a pink background and I don't especially think this looks good on the Instagram feed. 
I also created some e-flyers to be dispatched by email for the international wholesale side of the business. Again, I used a template to create these so all I was really required to do was insert an image and reposition the text to fit well around the model. I know I'm capable of creating much more impressive things and taking on greater responsibility in terms of digital design so it is a bit frustrating to be set tasks well below my capability level. A positive in this is that it's definitely become much more clear to me how much I enjoy layout and digital design because I wish I could spend more time doing much more challenging things! 
On the flip-side, I took on a task (or rather, a task was pushed upon me) this week that I felt completely unqualified to do! I spent two days this week working shooting new images for the website's AW17 collection. While I did mostly assist on the shoot, I was left to my own devices for last half of the final day and I was t e r r i f i e d. The hair and make-up team were quite unprofessional and not especially focussed on the task at hand, and since the weather has been so unbearably hot we were all feeling quite frazzled. I was so anxious about not doing a good job because I know that ultimately the standard of the images shot does come down to the stylist whether the rest of the shoot team are really pulling their weight or not. I was extremely thankful for my prior experience on photoshoots in the past two years at uni because I at least knew to look for the obvious errors like visible knicker-lines, hanger straps sticking out or visible tags etc. although this was undermined by the heat which caused the model's hair to frizz and make-up to melt off by this late stage in the shoot! I did my best and I can only hope that the images will be up to everyone else's standards. I'm still really conscious about making a good impression and proving myself; even though I feel like I'm under-qualified to do a task like that, I suppose I was chosen for the job for a reason.
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