This week largely involved shooting in-house in the Forever Unique HQ studio. Shooting in a studio on-site has some advantages, including having all samples already located on the grounds and having access to adequate changing/hair & make-up areas, steamers, lighting, colour rolls and props etc. which keep the shoots flexible and casual. It does however make it harder when very little budget is allocated to a shoot - as is often the case with the brand - and so there can be limitations to what is achievable. One of my briefs prior to the two shoots this week which centred around the themes of Faux Leather & Jackets, was to find a shoot concept which didn't involve the use of a model in order to cut costs. I looked to Pinterest for inspiration, as well as a number of different brands on Instagram for interesting campaign content. I'm happy with the final images, which I co-styled along with Mark, as they remain very on-brand to the Forever Unique personality while also appearing quite experimental.
I had several meetings which seemed to drag on foreeeeever as the team has grown by several new members in the past couple of weeks. A new Social Media Manager has started and is bringing fresh ideas about what she'd like to see across Forever Unique's social media platforms in order to gain the highest level of engagement possible. I really like and appreciate all of her ideas so it'll be good to see engagement levels increase over the coming months and have more and more people see the content I'm producing there. The flat lays I create always get a higher level of engagement than average which really excites me! One of her ideas was to compress the Instagram and Snapchat stories structure into a more compact format where each image of a garment also features its name and a reminder to use the stoppable function all in one quick sequence. This keeps the audience alert and interested, meaning that they are less likely to click away or swipe through the story without properly digesting the information.
I had several meetings which seemed to drag on foreeeeever as the team has grown by several new members in the past couple of weeks. A new Social Media Manager has started and is bringing fresh ideas about what she'd like to see across Forever Unique's social media platforms in order to gain the highest level of engagement possible. I really like and appreciate all of her ideas so it'll be good to see engagement levels increase over the coming months and have more and more people see the content I'm producing there. The flat lays I create always get a higher level of engagement than average which really excites me! One of her ideas was to compress the Instagram and Snapchat stories structure into a more compact format where each image of a garment also features its name and a reminder to use the stoppable function all in one quick sequence. This keeps the audience alert and interested, meaning that they are less likely to click away or swipe through the story without properly digesting the information.
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