I was really excited to create this linesheet for an upcoming overseas bridal event as part of the Forever Unique brand's American wholesale branch - a task which I was given full management of by liasing back and forth with the various departments. I was initially briefed by the wholesale Sales Executive who had been requested to feedback the linesheet to the international team within a very restricted timeframe. I was provided with a basic list of styles which should be included in the linesheet as well as the key information of the particular event that this marketing material was intended for. The intention of a linesheet is to promote the pieces available in a catalogue format at a showcasing event such as the Atlanta Apparel Market in the USA, to encourage international retailers to stock a concession of the Forever Unique collection. To support this, I developed the format of the linesheet in order to tell a particular story surrounding the event. This particular event at the Atlanta Apparel Market centred around bridalwear, so I merchandised the product listings I had been provided by splitting the styles into specific wedding/occasion categories including Bridal Shower, Bachelorette and Bridesmaid. This ensured that the linesheet would flow well and that retailers browsing through it would be able to make sense of the large number of different styles, identifying which pieces would be better suited to their brand and target customer based on the occasion. Reviewing and editing was vital before submission of the linesheet, in order to make sure that no mistakes had been made in labelling the names and product codes of the styles. I liased back with and forth with the international team to confirm that the contact and address details were up-to-date and the Sales team to confirm that they were happy with the final product.
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