This Gantt chart represents my the reality of my progress made during the week commencing Monday 18th March, having referred back to it throughout the week to readjust and reschedule elements when necessary.
This week I feel much more positive about the level of progress I made as I was able to have much more realistic expectations regarding the amount of work I would produce. The week has once again largely focussed on preparing for my shoot which is made up of such small but time-consuming tasks and a large level of control over the organisation and management of the project.
On Wednesday I made the decision to continue my marketing report rather than develop my consumer profiles or analyse all of my primary data collectively (tasks which I have been delaying for two weeks now) as I wanted to trust the rhythm I had fallen into while writing up the report in order to get the most out of this task. I have realised that I tried to do my consumer profile and primary data far too early as neither would be beneficial to have completed at this stage; by establishing other areas of my project first, I can inform the consumer profile especially in a much better way.
On Thursday, rather than assisting on Charlotte's half day shoot, I began my PR analysis for the communication element of my marketing report by buying a number of different magazines and newspapers to inform opportunities for PR coverage and advertising content in my launch campaign. I really enjoyed this task, so delayed updating my research file in order to continue with it. Unfortunately I was unable to find time to pick up where I left off with my research file this week, so it will be a necessity to catch up during the week commencing 25th March.
By Friday I felt that I had made substantial progress on my marketing report, so instead focussed my efforts on making final preparations for my photoshoot on Monday 25th March by creating an extremely in-depth booklet of looks and the corresponding locations and props for each which will definitely be beneficial in the organisation of my shoot.
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