Given my recent trip to London, February has been filled with very commercial-driven topics. I visited Regent Street for the first time and got a brand new insight into the flagship stores that I have learned so much about in the past year and I was really excited to finally understand what was so extraordinary about them. Burberry's flagship store is more like a work of art than a store, which is completely fitting for such a powerhouse of British fashion.
I conducted a very extensive Week In Fashion from the 16th to the 22nd which coincided with London Fashion Week. I didn't really see as many patterns in the stories as I expected, although there were some recurring themes of diversity in the industry which took the shape of features on ageism and the relevance/importance of older models in fashion and modesty, as the UK held its first Modern Fashion Week. The majority of features mainly recapped the weeks events and the highlights of the more significant shows which started to make me question to importance of documenting Fashion Week day-by-day in print at all; the pace of fashion itself is very fast, but fashion weeks always seem to go by in such a blur that I have been much more reliant on the internet gain access to details this week rather than turning to newspapers. Especially considering so many brands now stream their runway shows live - completely turning what used to be such an exclusive and secretive event on its head - I'm not sure that there is really a place for Fashion Week in weekly newspapers anymore.
I visited the Soho district during my time in London and decided to do a City Experience because the area is so rich with character and commercialism. Again, I visited Carnaby Street and Liberty London for the first time, getting another fresh perspective on areas I had once been unfamiliar with. It was interesting to compare the stores found in this area to the ones in tourist hot-spots like Oxford Street and commercialised high-streets. Independent stores and lesser-known foreign high-street brands are abundant here, which is most likely why it is such a popular area for youth and a younger generation looking for something alternative in their shopping experiences.
In my Weekly Round Ups, preparation for the lookbook assignment took the centre-stage as plans are now well underway for our photoshoot.
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