On Tuesday, I started the day with the usual Trend session. While waiting for Linda and Tiffany to come to our group to discuss our progress, I started to narrow down the images I'd gathered in relation to my trend. Last week, I put more personality into my trend by drawing up a mind-map of its key traits and characteristics. I feel like I've made a lot of progress over the course of this week since then as I have a much more focused idea of what shapes and textures define my trend and what emotions it should evoke. As a result, I've produced this series of images which I'm really happy with so far. Linda and Tiffany's response to the images was positive and they noted that they definitely got a sense that they conveyed the words I had noted in my mind-map. Next week I plan on progressing my moodboard of images by considering the layout of them. I will arrange them in a more experimental way which is suggestive of the nature of the trend itself. Linda and Tiffany suggested altering the opaqueness or shapes of some. I could overlap them or work into the shapes of the images to produce something different.
In the afternoon, Stephen took us for Fashion Writing and the Industry to talk us through Advertorials and their purpose. This was a really useful session as I had very limited understanding of them and hadn't found any reliable information in my own independent research up to that point. I'd been a bit confused about how they differed from adverts last term but now I understand that they work in a similar way to advertising, given their fundamental purpose of selling a product/brand, but their writing style, layout and engaging content mean that they are more believable and therefore, more effective to an audience.
On Wednesday, we had an independent study session as Charlie was absent so I met with my Intercultural Consumer group to practise our presentation and offer tips and advice to each other. We decided on the last few details, such as who would read out our conclusion (which we put together jointly) and who would change the slides throughout the presentation. After we watched everyone else's presentations and finished our own, I went to the library to work on my media list, which accompanies the press release which I wrote last week. I used the library's resources by browsing through different magazine publications which I believe will target the correct audience for my chosen brand, which is Molly Goddard X Topshop. I looked at Pigeons & Peacocks, Vogue and Wonderland magazines. At home, I also have copies of Dazed & Confused and iD which I will also be including.
Thursday began my next Week in Fashion, which I have chosen to coincide with London Fashion Week AW17. I picked up a copy of the Daily Telegraph and visited the Mail Online site to gather my information. I'm going to alternate my sources to get the best range of coverage throughout the week. Today I used a physical broadsheet and an online tabloid, so tomorrow I will use a physical tabloid and an online broadsheet. I also visited Abi at the placement drop-in to discuss some important things with her. I received a placement offer last week in an online magazine journalist role! However, I was unhappy with some of the terms of the placement including a lack of travel expenses and strangely, no set lunch breaks. I asked her whether there was any way this could be renegotiated on behalf of the university, as I'm wary about jeopardising my position by asking upfront. We had a tutorial with Stephen in which we played around with some ideas for names and logos and discussed our progress. Then we had a group meeting, solidifying our brand name, logo and our next steps. We have delegated roles to create content for the handbook and aim to have this completed over the course of Creative Exchange Week.
On Friday, my group met to put together our lookbook outfits and style them. We brought some clothing in to mix and match and decide what kind of items we were missing. We have sourced these missing items online and plan to buy them in advance of the shoot.
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