March was a big month in terms of handbook and lookbook progression, as my group got together on the day of our photoshoot to film our promotional video, style and assist our photographer and take some of our own atmospheric images to supplement the projects. It has definitely been an interesting experience to say the least, to work with a group of completely new people that I had never interacted much with before. I'm excited to see our end result but still quite nervous about its outcome, as our progress has been a bit stagnant up until this point while we waited to get our lookbook shots. This month also saw my Weekly Round Ups come to an end, as our weekly sessions in the FCP studio have gradually started to be replaced by tutorial sessions to monitor our progress. It's really interesting to be able to look back on two months of university sessions and read what I did day-by-day. Reflection and methodology have been very central components to this terms briefs so I feel my Round Up posts have been useful in making a habit of thinking critically and reflectively.
In between meeting targets, attending tutorials and completing deadlines this month, I observed some developments in commercial news which caught my interest. This included the introduction of M&S's 'Frazzled Cafés' and an inundation of positive reports from the H&M Group, such as the announcement of another celebrity collaboration and strong performance from their eco-driven Conscious collection.
I also began to prepare for my presentation this month by honing down on a recurring theme in my Critical Journal: digital retail. At this stage, I have a lot of secondary research, gathered quite abstractly which I need to make some sense of and refine. I am interested in making comparisons between the performance of 'brick and mortar' retailers and retailers who have embraced the digital realm in an integrative manner. I am also interested in developing my knowledge of the consumer and how a cultural shift has lead to these collaborative digital-retail spaces. I have looked at journals in my research so far, but intend to branch out into newspaper articles and academic books - although the latter could prove more difficult as this topic is still only in its infancy with new developments happening every single day.
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