On Wednesday, my group had a session in the MAC room with Steve who guided us through Adobe Premiere, a programme I have never used before. The session was really helpful and I left with lots of ideas about overlapping clips, using slow-motion and creating an impactful relationship between the video and accompanying audio. Then we had a lecture with Tracy for our intercultural module on our approach to the brief. We went over the contents of the brief and our assignment again and then began to learn some theoretical information on internationalisation and factors to consider when bringing the Frame brand to India. I was happy to see that I had already considered a lot of this session's content in my own individual research last week, although I was introduced to some more interesting topics like the effects of tourism on our marketing strategy and how the Frame brand could affect the market overall - like increasing employment rates or utilising the existing cotton industry in India. I met my group again on Wednesday to go over our outfits and props to assure we had everything we needed to get our minimum 6 outfit and 4 product shots. Then we picked up our jacket garment, designed by a Fashion Design student ready for the shoot on Friday. I wrote a to-do-list on Thursday afternoon which included all of the things I need to remember to do in advance of the shoot and make sure I pack on the day, such as all garments that I am responsible for bringing, release forms for the photographer and model, sellotape, bull-dog clips, a lint roller, snacks, a notebook and pen.
On Thursday, I rented out all of our photography equipment, including a video camera with automatic stabilisation as the location of our shoot has a very rocky terrain where a tripod may be difficult to use, a tripod, a spare camera for a group member to take atmospheric shots and lighting to use during our behind-the-scenes hair and make-up set. Then we had a tutorial with Stephen, where we showed him the content of our handbook so far as well as what we have individually been working on all week.
Friday was the day of our photoshoot and stress-levels were high! I arrived at the FCP studio to set up the photography area, position lighting, black out the windows and move tables and chairs. My group all arrived and we began to set up a clothing rail and a hair/make-up station for the model. Once hair and make-up was done, we packed everything away again and set off for the moors with George the dog in tow. We were a little bit worried as we drove through very thick fog that we weren't going to be able to go ahead with the shoot, but it quite miraculously cleared within minutes of us arriving so we got cracking and had a really successful shoot day. We went back to the room at the end of the day to clear up the FCP studio and I returned the photography equipment that I had rented for the group. Here are my favourite images from the day:
Friday was the day of our photoshoot and stress-levels were high! I arrived at the FCP studio to set up the photography area, position lighting, black out the windows and move tables and chairs. My group all arrived and we began to set up a clothing rail and a hair/make-up station for the model. Once hair and make-up was done, we packed everything away again and set off for the moors with George the dog in tow. We were a little bit worried as we drove through very thick fog that we weren't going to be able to go ahead with the shoot, but it quite miraculously cleared within minutes of us arriving so we got cracking and had a really successful shoot day. We went back to the room at the end of the day to clear up the FCP studio and I returned the photography equipment that I had rented for the group. Here are my favourite images from the day:
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