This week has been all about recovering from the blur of New York Fashion Week. The cupboard looked atrocious, if only I'd had a 'before' photo to compare it to its current state as pictured above! This has been a lot to do with the fact that the Coach UK Showroom, which is housed just next door to the head offices, is currently out of bounds while another department make use of it. Since the showroom is usually home to half of the inventory of clothing samples, we've had to make room to keep them in the cupboard instead.
In terms of coverage, there's still a lot to be had as weekly magazines are keeping up the momentum of articles and show reviews by playing catch-up on the week's events. This means that mine and the other PR intern's workloads are still huge and we still have an awful lot of newspapers and magazines to scan through each day, but even more in online articles to keep a record of. A daily coverage report has still needed to be completed everyday this week which is a huge time drainer, as it basically means repeated one task that's usually completed progressively over the course of the week every. single. day. It will be a huge relief when we (hopefully) get some respite from the frenzy of fashion week.
I undertook a huge task this week in the form of the weekly report, which actually consisted of two weeks worth of non-NYFW related content as we fell behind and simply couldn't make time to complete a single week's report last week. In total, the report consisted of 220 slides of Coach coverage from all international platforms. It was my responsibility to arrange the UK & Ireland coverage and then liaise with interns from the international teams to consolidate their reports into one large report, ultimately for submission to high management. I was so proud of myself for completing this under such an immense amount of pressure and feel that it has definitely been my biggest achievement in the first three weeks here. FINALLY, I'm starting to feel like things are getting back on track.
Post a Comment