On Tuesday, while still feeling pretty lost about the new tasks I was still adjusting to, myself and the other intern were briefed on our New York Fashion Week tasks for completion on Wednesday and the next four working days thereafter. The main difference in our tasks for this particular week in comparison to the rest of our time at Coach is the responsibility of collecting a much more significant amount of coverage. Each day for the next week, we will be collating a report of the brand's print, online and social media coverage while will be double-checked for any amendments by Grace, the PR Officer, before being shared with the brand's international teams in New York and Europe.
Each day we will alternate the collection of newspapers and magazines to scan for coverage, however we will be collecting every single daily issue of each publication rather than spreading them out over the course of the week which will drastically increase our workload. In addition to print press, it will be our shared responsibility amongst the rest of the PR team to search routinely for coverage online and on social media. We've been given a list of journalists, photographers, bloggers and VIPs to monitor their social media posts at regular intervals. Coverage is to be labelled accurately in order to make the process run as smoothly as possible, so each piece of publicity will be categorised as Dedicated Show Review, Show Coverage with Runway Image, Show Mention, and so on.
Wednesday was a very busy day and I was exhausted by the end of it. We were asked to arrive at the office for 7.30am and were warned that we most likely wouldn't get time to have lunch. This is something that I felt quite bitter about to be honest, since I'm not getting paid to intern here so I don't necessarily owe the company additional hours of work. Nevertheless, I need to show how dedicated I am to the role so I powered through despite feeling like a walking zombie by the end of the day! Because Coach show their collection at New York Fashion Week, we had to essentially work to the New York time zone in order to meet deadlines for the day. By 12pm GMT, we needed to have searched for, saved, recorded and arranged all of the coverage received to be sent off the the New York team and then the process was repeated in time for the next deadline at 4pm GMT. It was quite stressful and time just seemed to fly by which was very worrying but Grace praised me and the other intern for our hard work, saying that this was possibly the smoothest that this day has ever gone!
On Thursday, our day was taken up largely by preparing and packing up samples to send to Coach's VIP press list, made up of journalists and celebs like Nick Grimshaw, Harry Styles and Dua Lipa. Don't get me wrong, the act of wrapping gifts is very therapeutic and quite relaxing compared to the pressures of the rest of my role - but it is somewhat degrading to know that the limits of my responsibility here at Coach involve wrapping presents and sealing envelopes. Frustratingly, because of the sheer scale of this task, we fell behind with our preparations for Thursday's daily NYFW coverage report. This meant that I had to stay late to complete the task in order to meet the deadline and yet another late night getting home. One day Fashion Month might be a bit more glamorous for me, but currently it's just exhausting!
Friday was a catch-up day where, in addition to the day's NYFW coverage report (which by this point was much smaller and more manageable) we focussed on getting back on track with returns and send outs, something which had to be neglected due to our demanding workload this week. The fashion cupboard is A MESS but the chaos doesn't really affect me, having already experienced the seriously dysfunctional carnage in the Fabulous magazine fashion cupboard last year! I hope that next week we'll be able to properly organise the cupboard by matching the shoes that are currently strewn all over the floor into their allocated shoe box and arrange the clothing samples into their categorised runway looks.
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